Aujan’s Family was established in a Gulf country in 1905 as a family operation, which traded tobacco, rice, beverages and other commodities.
Today, Aujan Industries is the largest privately-owned, independent soft drink and confectionery marketer, manufacturer and direct distributor in the Middle East and is ranked among the top 100 companies in Saudi Arabia.
With a turnover of over US$850 million, Aujan Industries holds a top three market position in every country in which it operates. The company’s core markets are the Gulf Cooperation Council (GCC) countries of Saudi Arabia, Kuwait, Bahrain, Qatar, UAE and Oman, while its operations also extend to Iran, Iraq, the Levant, North Africa, South East Asia and Europe.
RANI is one of the leading juice brands in the Middle East and the flagship brand of Aujan Industries. Over the years Rani has established the unique brand property, “Float,” the fruit juice with real fruit pieces, which has highly differentiated the brand within the fruit juice category.
30 years ago, Rani Float was launched in Saudi Arabia. Since then, Rani has experienced tremendous sales growth across the Middle East, North Africa, Europe and other export markets. The drink is sold in 56 countries and generates sales revenue above US$600 million.
Rani comes in two categories: Float and juice drink. Rani Float is a juice with real fruit pieces, while the drink category is a regular juice
Rani Float’s unique recipe of fruit juice and real fruit pieces (or “chunks”) has proved to be hugely popular with the younger generation and is today available in a variety of flavors: Orange, Peach, Pineapple, Mango and Strawberry, Banana, Lemon and Cherry.
Over the years Rani has established the unique brand property, “Float,” the fruit juice with real fruit pieces, which has highly differentiated the brand within the fruit juice category.
Rani is being distributied by Taksaran Parmis Co. in Alborz province now.